How #MooreandMe Worked
Despite the derision that Twitter-based campaigns tend to attract (chiefly as a lazy and ineffective form of activism), #MooreandMe has been a remarkably effective and steadfast protest (thanks largely to the dogged persistence of Sady Doyle and Kate Harding, whose prolific Twitterfeeds will quickly dispense with any and all accusations of laziness). It’s been an astoundingly efficient recruitment tool, it has raised funds, it has been covered everywhere from Salon to Mediaite to The Atlantic, and it has succeeded (as of this writing) in getting at least partial acknowledgment from Keith Olbermann.
Well, Twitter is, quite possibly, the best available medium for this particular kind of protest. The format has a number of features that level a playing field that tends to push women into the outfield.
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